The London NYC is a luxury hotel located in midtown Manhattan, representing a collaboration between interior designer David Collins, acclaimed chef Gordon Ramsey and Ben Elliot of Quintessentially. Brand strategy, art direction, and website design illustrate the quintessential mid-town Manhattan experience with English style of etiquette. Conceptual photography creates a story-like vision of New York City; the combination of color and black/white photography highlights flashes of color among the neutral tones of the buildings and pavement, echoing the hotel’s color palette. The London brand also included The London West Hollywood, a second hotel in Los Angeles that caters to the high-end clientele of the west coast.
Designed at Korn Design
Bulldog illustration by Sydney Hardin

• Brand Identity Design
• Positioning
• Brand Development
• Pre-launch materials