The Fletcher Allen Annual Report uses patient stories and organization milestones to illustrate the three strategic efforts of Fletcher Allen: patient-focused operational and clinical excellence, academic excellence and a coordinated health center. The process included conceptual development, design and the art direction of all photography, taken by Jordan Silverman. In addition to case studies for each strategic area, the Annual Report also doubles as a piece Fletcher Allen’s Department of Development, highlighting donors as well as Development-related initiatives, such as the Children’s Miracle Network.